Geely EX5 Launch Event
Client Brief
INVNT sought expert simultaneous interpretation services for the launch of its new all-electric SUV, the Geely EX5, at Luna Park in Sydney. The key requirement was enabling Mandarin-speaking executives to confidently communicate with a largely English-speaking audience of over 250 industry guests, media, and stakeholders.
Our Solution
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Congress Australia deployed a complete simultaneous interpretation solution tailored for high-profile automotive events. A professionally staffed interpreter booth was installed with full audio routing and infrared receiver distribution. Congress Australia provided live Mandarin-to-English interpretation during the Vice President’s keynote, ensuring every attendee could engage with the content in real time, without disruption.
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The interpretation was delivered using high-quality equipment, including interpreter consoles, soundproof booths, and personal receivers for attendees—each pre-tested for signal clarity and optimal comfort.
Challenges and Solutions
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Audience size and equipment distribution
With over 250 guests, efficient distribution of headsets and receivers was essential. Our technical team managed setup and post-event collection seamlessly, ensuring no delays or disruptions to the event schedule.
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Live multilingual delivery
Our Mandarin interpreter delivered real-time translation of technical and emotional content with precision, supporting the speaker’s pacing and tone to maintain message fidelity.
The Outcome
The interpretation service was executed flawlessly, earning positive feedback from both the client and attendees. GAIC’s Vice President was able to confidently address the audience in his native language, reinforcing brand authenticity while engaging a global market. Congress Australia’s solution contributed to a polished and professional launch event that matched the innovation and sophistication of the Geely EX5.
“Our clients were thrilled with the results, and we’re proud to have played a part in such a successful launch.”
